Mentor

I’m opening up two hairdressing salons and I’m in the process of choosing a name. Part of me is keen to go with a name that will stand o…

How do you become an effective face of your brand? I have a vehicle servicing business and want to brighten it up a bit.   The shor…

I’ve heard a bit about “sensory” marketing, which appeals to people’s senses. I run a gadget shop and I wondered if there are any ki…

I’m looking to hire a marketing person for my start-up. What kind of qualities should I be looking for?   A great marketer is someo…

I’m starting a chain of Mexican restaurants and am working through our brand. Quite a few logo suggestions have been put forward but I’m…

I love the competitive spirit and your desire to win. In the online world, form, functionality and fun wins.   If your website offers a…

I have a small personal care brand. The brand brings fun and irreverence into a category that was a little staid. I don’t have much money …

I’m about to launch my first major advertising campaign and have got an agency on board to help me. They have suggested a strategy that is…