There are travel costs, costs of setting up your stand and even shipping your goods to an interstate location. Not to mention the costs of being away from your business for days. So is going to a trade fair worth it?
The 2014 Melbourne Home & Giving Fair was held in August and SmartCompany was on hand to speak with three SMEs to find out why they participate in trade shows and if the benefits outweigh the costs.
ABOUT THE AUTHOR
Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.
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