Marketing

Tarraf Shalala says it was an obvious decision to turn to TikTok to grow the family business, and he emphasises the importance of knowing the audience of the social media platform you’re posting on. 

Are you wondering if you should boost that post? Will this be your winning ticket to business success? Perhaps that is the wrong question to be asking. 

Social media giant Meta now allows Instagram users to share multiple website links on their profiles, promising small businesses and content creators new ways to promote their work, while challenging the business model of Australian 'link in bio' unicorn Linktree.

Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.

Federal and state jurisdictions now preparing for an official ban on Chinese social media and video sharing app TikTok on government mobiles will have to contend with literally hundreds of thousands of private ‘BYOD’ devices enabled with ostensibly secure access to government systems.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

Anyone who has ever used TikTok knows the power of the platform. All it takes is one video to truly skyrocket a person's visibility on the platform, and ultimately their business.

Over the past week, TikTok has been awash with a fresh crop of Hunger Games content. Amongst the deep dives and side character explorations is a recurring question from content creators: Why is the franchise trending again?

Customers can create their acai bowls with more than 20 toppings including cut fruits, mulberries, cacao nibs, goji berries, chia seeds, slivered almonds, and buckinis.

OneVentures has apologised twice for its International Womens Day post the highlighted men in the VC firm. But is this enough?

The Alvie app aims to connect those living with disabilities with like-minded people who share similar life experiences, interests and hobbies, facilitating relationships and enriching friendships.

The accessory solves a daily problem encountered by owners of Frank Green’s 34oz/1 litre ceramic drink bottles but the story of its design is a quirky one that involves TikTok, Bunnings and painted PVC pipes.