Marketing

Fashion giant ASOS has turned a glaring typo into a limited edition opportunity this week, after realising that failing to proofread a packaging order resulted in an unfortunate error.

Australian retailers now have access to Instagram shopping tags, connecting potential customers with a direct link to e-commerce sites through the social media platform.

Snapchat recently made some big design changes that left many of its users cold. In fact, many said they wouldn’t be using the app anymore. …

Social media app Vero has surged in popularity over the past week, but influencers and businesses are still testing the waters before decidi…

Facebook has had to deal with some big problems over the past couple of years. All the while, one of its main rivals, Snapchat, has been making serious inroads into becoming the preferred social network for teenagers.

Earlier this month it was announced at least 50,000 homes in SA will be given solar panels and batteries in a scheme designed by Elon Musk’s…

The rise of influencers and the popularity of promoting healthy eating through social media is changing how brands successfully interact wi…

Facebook’s recent news feed change has sent a chill down the spine of publishers, brands and businesses that have made social media platform…

Female entrepreneurs in Australia have a fear “that runs deep” of trolling and sexual harassment through platforms like LinkedIn, says one b…

A Dublin business known for courting controversy is not backing down after banning all bloggers in the fallout of a public feud with a socia…

By Salvatore Cantale, IMD Business School and Ivy Buche, IMD Business School

The Chinese technology giant Tencent recently overtook US ri…

By Faye Miller, University of Canberra

Facebook last week announced a redesign of its news feed to prioritise posts from friends and fami…