Marketing

This year saw a decline in the trust of news outlets, social media and ‘people like us’. So what does this mean for the online presence of small businesses?

As Mark Zuckerberg famously promised, Facebook will always be free, but now it might let you pay a little more if you want to subscribe to certain groups.

Adding to Facebook’s many woes of late, a new Pew Research Center survey has found teens have abandoned the social network for its bitter …

According to a new study, hashtags, the old reliable of Twitter, may be contributing very little to engagement numbers.

Elon Musk has been an active and notable Twitter user over the years, but in recent times the billionaire entrepreneur's tweeting has been thrown into the spotlight, especially in light of a recent Twitter tirade.

Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.

If you're not keeping tabs on who's keeping tabs on you, you may be missing out on a value LinkedIn lead-generation opportunity

Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…

UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don…

Facebook will be investigated by Australia's privacy commissioner, in light of confirmation that Facebook data from 300,000 Australian users may have been compromised.

The chairman of the Australian Competition and Consumer Commission (ACCC) has suggested Facebook users are entering potentially unfair contr…

It has been a tumultuous start to 2018 for social media giant Facebook, with the Cambridge Analytica allegations adding to its woes. But will the latest scandal change how small businesses use the platform?