Marketing

Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.

A worker sacked for a Facebook post has won an unfair dismissal bid, as social media at work continues to make headlines.

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

What is this mysterious Instagram ‘algorithm’ and how does it affect a business’ visibility and ability to grow an audience?

The risks associated with operating a public Facebook page have increased following a recent Supreme Court of New South Wales decision.

Facebook and Instagram have transformed the way we connect with customers. If you aren’t on social media, your business won't reach its full potential.

Instagram has announced likes will no longer be publicly visible on its platform in Australia. So what do the changes mean for businesses?

Social media got you down? You may want to consider using some management tools tailored to save you time and boost your engagement.

Your personal brand is so much more than your digital profile — it is who you are, what you represent and how you make others feel. 

String Nguyen grew her LinkedIn profile from 0 to 30,000 followers in just 14 months. Here are her top three growth tactics.

Are individuals and businesses buying fake followers and engagement on LinkedIn? Yes, they are, and at growing levels in Australia and globally.

It’s important business owners are seen online because social media grows and grows like weeds you can’t eradicate from the garden.