Marketing

Latest figures show more than 1.6 million Australians are tuning into TikTok videos, making it a must for brands looking to tap into the youth market.

Australian cosmetics retailer Mecca recently caused a storm among its 620,000 followers after falsely declaring on Instagram that “all brands at Mecca are cruelty-free”.

A single tweet has seemingly saved English secondhand bookstore Petersfield Bookshop from closing its doors.

Vine’s co-founder Dom Hofmann has launched Byte, another short-form video app, this time in direct competition with rising platform TikTok.

So what if I told you there was no problem with your product? Instead, the problem was the way you talked about your product?

New social media platform TikTok is experiencing rapid growth and small businesses around the world are starting to take note.

For truly effective action against current and future fires, we need to use social media to implement lasting transformations.

Instagram has announced it will trial direct messaging on web browsers, and that it plans to roll out the capability to all users in the future.

On LinkedIn, January is usually overrun with motivational listicles and self-promotional posts, the start of 2020 has seen a shift to content dedicated to the Australian bushfires.

Instagram is a treasure trove of business inspiration and advice. Here's 12 Australian entrepreneurs we think you should follow today.

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

More than 90 Australian small businesses joining forces this week highlights the power of Instagram to bring together like-minded people.