Marketing

Hismile debuted its Pistachio Papi toothpaste online last week, promising a dental care experience emulating the popular nut paste. A limited run of 10,000 units sold out in under 24 hours, Hismile founder and director Nik Mirkovic said, boasting numbers more familiar to cosmetics and streetwear retailers than toothpaste manufacturers.

Thirsty Australians have purchased tens of thousands of Stanley Quencher mugs since their domestic launch in the back half of 2023, showcasing the power of social media hype -- and the importance of a savvy merchandising strategy.

A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.

The Supermarket Swap app, which shows when and where better grocery choices are on sale, was launched in December 2021.

Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.

Spotify's data-driven campaign has returned, providing lessons for other brands hoping to delight fans with their own buying habits.

Yasmin Brisbane of QCamel, a passionate advocate for camels in Australian agriculture, is also one of the nominees for TikTok Business of the Year in the 2023 TikTok Awards.

One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.

Meta’s advertising library shows that many of scam URLs have been featured in advertisements on the platform. There’s no information about how many users were shown these advertisements or how they were targeted.

Australia's richest person Gina Rinehart has urged Meta founder Mark Zuckerberg to crack down on the "hundreds" of imitation scams on Facebook which use Rinehart's image and likeness.

Elle Woods was ahead of her time when she sent a video admissions essay for a spot in Harvard Law School, class of 2004. Twenty years later, it looks like traditional written CVs could be a thing of the past, as video-sharing platform TikTok rises as a new player in the job recruitment process.

Grow Sciences CEO Mike C, copped ire on LinkedIn after floating the idea of having job applicants pay a small fee to apply.