Marketing

At 9pm on a Friday night in July, when millions of Australians were at home under lockdown, a fierce battle was playing out… over the name of a side table. 

Your audience's attention span is only getting shorter and shorter, which is why you should learn how to harness the power of Instagram Reels.

Rimi Beauty Salon's success shows how despite all the strategy, technical equipment and #growthhacks used in the hope of going viral, content is king.

While Instagram’s privacy updates for kids are positive, plans for an under-13s app means profits still take precedence for the social media conglomerate.

This cheat sheet gives you eight simple ways to start the conversation on the right foot, and get the most out of every connection.

Pinterest's latest move reflects a wider trend of the changing, more socially-conscious relationship between advertising platforms, brands and consumers.

As vile reactions to England's Euro Cup loss spread on and offline, businesses whose employees were found to be racist were once again caught between ethical imperative and their legal obligations.

Social news website and forum Reddit has opened its first ever office in the southern hemisphere in a bid to grow its ads platform in Australia.

An Instagram story posted by a former employee of BeautyFULL Cosmetic Medical Clinic was found to be defamatory against the business owners.

Business collective Trading Blak is launching shops on Facebook and Instagram, furthering its mission to support First Nations businesses.

Last week we saw what happens when social media can go really wrong when retail giant Harvey Norman’s social media team created an uproar. Here are seven tips to make sure it doesn't happen to you.

Harvey Norman has been trending on Twitter for all the wrong reasons this week, in a perfect example of how not to handle crisis communications.