Marketing

A Sydney restaurant doubled its monthly sales and reached a quarter of a million people on TikTok by running a Squid Game-themed promotion over September.

Linktree co-founder and chief executive Alex Zaccaria says more partnerships with e-commerce providers are on the way.

Facebook's move to Meta presents an incredible opportunity for marketers, creators, businesses, and end users to embrace this evolving world for the better. 

Content-sharing startup Jellysmack has launched in Australia and New Zealand, taking advantage of a booming local market and offering opportunities to SMEs.

The decision to rebrand should be viewed as an attempt by Facebook to plant its flag as the company of the future and not Boomerbook with an ageing user base.

Mark Zuckerberg says the metaverse will be "the successor of the mobile internet" and "an embodied internet where you’re in the experience, not just looking at it". 

Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.

Facebook's recent outages and advertising changes are the latest reminders that business owners and marketers should not to put all their eggs in a single tech giant’s basket.

Things move fast in social media where change is as easy as downloading an app. In short order, TikTok has become a tech behemoth.

With an influx of noise in the digital world, it can be difficult to know whether your social media efforts are making an impact.

Build Your Brand podcast host Alisha Marfatia dives into why quality is more important than quantity when it comes to social media.

This week's Facebook outage was one of the largest global outages recorded. So what caused the outage of Facebook, Instagram and WhatsApp?