Are your friends active on your page?

Facebook has introduced another new feature – the ability to see how your personal Facebook friends are interacting on your page. Below is a screenshot from my Social Rabbit page, as you can see there is a new tab showing on the left in the list of tabs called “Friend Activity”.

What is interesting is that it is NOT just something that the page admins see – you can see it on EVERY page. What I mean is if I go to a page, which I am not the admin for, I can click on the Friend Activity tab and see which friends of mine have been interacting with the page and what they have done.

You will see that not only does your friend “Likes” the page, but they “Like” it so much that they have:

• Shared the content.
• Commented on posts.
• Written on the wall.
• Tagged the page in posts.
• “Liked” posts.

The fact that friend activity is shown will also help when people go to a page for the first time as they will see what their friends have been doing and it will encourage them further to “Like” the page, and potentially also engage.

Plus, by seeing how your friends are interacting on a page gives you more information about them, since you may have missed those comments, etc in your newsfeed.

More good news as a result of this update is that the page still shows six additional tabs to the wall, info and the new friend activity tabs, so now there are nine in total on display before you need to click “More”. Good news, as it means that you can still showcase your top six tabs.

I am very excited about this addition. It has been a very busy week on the Facebook front for changes, with the other top news that you no longer need 25 people to “Like” your page to get a unique URL, you can now get it from the day you set up your page.

Facebook have also added more privacy features to personal profiles, given more options to organise your friends and then see just what those friends are up to, plus changed the newsfeed to show top stories that they think you’d like at the top of recent stories.

Hold onto your hats, it’s going to get more exciting as Facebook have another big F8 developers conference on this week, I wonder what that will bring…

Lara Solomon is the founder of Mocks mobile phone socks, Chief Rabbit at Social Rabbit – your guide in the world of social media, founder of Steps – the online Facebook and LinkedIn training course and author of ‘Brand New Day – the Highs & Lows of Starting a Small Business’. Lara’s business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.