Marketing

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.

Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.

Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.

When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.

The COVID-19 pandemic has put a strain on the hospitality industry's business models, however, it is also paving the way for positive transformation. 

Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?

Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.

So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.

‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.

It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times. 

Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.