Sales and marketing swot guide

Thousands of entrepreneurs have arrived back at work this week looking forward to a big year. After a very difficult 2009, everyone wants to ramp up their sales and marketing efforts and get those deals across the line.

But where to start? Do you need help with your lead generation strategies, or is it your sales people that you need to focus on? Do you need some cheap marketing ideas to get up and running, or are you focusing on online sales this year?

To help you sort out your strategy, we’ve prepared a guide to the best sales and marketing pieces on SmartCompany in the last few months.

You’ll find more than 50 ideas to get your selling brain back into gear.

The 12 sales trends of 2010

Keeping abreast of the sales trends for 2010 should be at the top of your sales agenda. Read more.

Get inside your customer’s mind

From analysing shopper behaviour to putting yourself in their shoes, understand your customer is paramount to sales success. Read more.

Six ways to win & keep customers

As we start to emerge from the economic downturn, winning (and keeping) customers is at the forefront of all entrepreneurs’ minds. Here are six strategies to help. Read more.

How to market your own business with an iPhone App

With the explosion of Apple’s App Store, businesses – big and small – have cashed in on the trend. Here’s how you can grow your own brand by developing an app. Read more.

Closing the deal

You’ve got the buyer hook, line and sinker. But how do you close the deal? Read more.

The art of prospecting

With the economic recovery nigh, it’s time for smart companies to get on the front foot to win new customers. Here are 10 ways to help generate leads. Read more.