Marketing

The Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its traditional dealership model with a fixed-price, direct-to-customer agency model.

The author landed a job at a recruitment agency where she had to train herself to get over her debilitating fear of cold calling.

Buying a home is likely to be the biggest financial transaction you will ever make, and you’re at a distinct disadvantage. You’re an amateur up against professionals.

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. To avoid the brush-off and get them engaged, there are specific phrases we need to use.

Amid a storm of outrage over companies profiteering throughout Australia’s inflation crisis, JB Hi-Fi released its earnings results yesterday. In the last six months of 2022, the big electronics retailer did very nicely indeed.

E-commerce platform Shopify has introduced a new business financing product to the Australian market, offering up to $2.5 million in funds repayable as a percentage of future sales.

The simple As model can help with the understanding of the basic elements of the marketing management process, and identifies the importance of the customer.

Low sugar confectionery brand Funday has added yet another major stockist to its ranks.

While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.

Founder Anaita Sarkar explains how Hero Packaging's marketing strategy has the company on track to record a whopping $14 million in revenue by 2024.

Businesses spend a lot of time and energy generating leads, but that's only the first step in the sales journey. Once the leads start coming through, how can you close the sale?