Marketing

The Victorian government has forgotten to inform people in a meaningful way beyond a once-a-day television event.

Weasel words and verbal gymnastics is the go-to response when a big company is faced with sexual harassment allegations.

Krispy Kreme has been condemned by police, social media users and anyone else with a brain after trying to run a promotion during a pandemic.

When the mining giant put profit ahead of posterity and destroyed an ancient Indigenous site, its own reputation was reduced to rubble.

Are you creating curated content, to disambiguate fake news going forward? Are you reaching out for human capital in the time of COVID-19? Well stop. Enough with the buzzwords.

Small and medium businesses are supporting their local sports clubs — be that netball, rugby, AFL or soccer — in earnest, COSBOA says.

One of the first things we ask about when we advise clients on public relations strategies is their key business objectives for the next 12 …

Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up. 

Bench PR founder Jocelyn Hunter explains what business leaders can learn from Scott Morrison’s response to Australia's devastating bushfires.

Sonos has angered long-time customers in an epic marketing snafu, as it announced a range of its older models will no longer be given software updates.

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.