Marketing

The whole mess seems to have started on February 15, 2024, when Wendy’s released its fourth-quarter earnings and held a conference call with investors.

From some epic fails to fortuitous successes, 2023 has seen its fair share of organisations dominating headlines. Here’s a rundown of what made news this year.

System failure is a 'natural risk' for the telecommunications sector. How come Optus wasn't prepared?

When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere. 

tbh skincare’s co-founder donned some pink heels as she took to the streets of Sydney’s CBD on Friday to prank fans into thinking she was Australian actress Margot Robbie.

Too many business owners are declining to take even rudimentary steps to better equip their companies to get crisis-ready.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile. 

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.

Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.

Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.