Why TikTok’s Twitter replacement will be more successful than Threads
TikTok has introduced text-based posts just days after Elon Musk rebranded Twitter to 'X'. Here's why it will be better than Meta's attempt.
Leveraging corporate partnerships: Taking a leaf out of July’s playbook
In today's ever-evolving business landscape, corporate partnerships have emerged as a powerful catalyst for growth and success.
Twitter History X: Musk’s obsession goes back to PayPal, and it could lead to his WeChat competitor
Elon Musk is changing the Twitter logo to an X - a letter he's been weaving into businesses since PayPal. But is it also the first step towards a proposed WeChat competitor?
Event Cinemas apologises for Barbie goodie bags that included cleaning wipes, skin-whitening lotion
Audience members at a recent Barbie movie screening in Sydney were purportedly handed gift bags containing cleaning cloths and a skin-whitening cream, prompting an apology from the Events Cinemas chain.
From Bed Threads to The Quick Flick, these Aussie brands are embracing Threads (and having fun along the way)
Small and medium businesses across Australia are also taking the world of Threads by storm and they are determined to have some fun with it.
“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup
An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.
Matildas rally for World Cup prize money equal to male players in unifying video
The video also notes that the first World Cup to award prize money to women was in 2007, which was 25 years after the men.
Matildas stars take to Aussie video message platform Swysh as brands embrace Women’s World Cup fever
Australian football fans are flooding the Matildas with words of support ahead of the FIFA Women's World Cup, but Sydney startup Swysh is now offering customised messages from team legends themselves.
Are Meta, Instagram and TikTok shadow banning certain brands? Chouchou Intimates thinks so
Chouchou Intimates says it is only able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content.
Let an Icelandic horse write your next out-of-office email
Can't resist replying to emails on holiday? Let a horse do it for you with Visit Iceland's 'OutHorse Your Email' service.
Frank Green and gold: Cult favourite brand launches Matildas water bottles to celebrate World Cup
Cult drink bottle brand Frank Green's latest collaboration will have football fans drinking for joy.
How small businesses can leverage Threads to grow their community
Threads is billed as "where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow", according to its creators.
