Marketing

World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.

Dell Australia admitted during the enforcement proceedings with the ACCC that it had overstated the discount prices of some monitors available in bundle purchases.

The GST scam that went viral on TikTok continues to get worse as the ATO admits that it had to payout double what it initially reported.

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

Almost half of all IT policymakers are considering bans on smartphone apps in the workplace, including restrictions on social media platform TikTok.

According to a report, Twitter wants to add a trading platform despite its lack of funds and Musk's history with alleged market manipulation.

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

Using eye-tracking technology, self-reporting and reaction time measures, researchers found browsing an activewear website lowered women’s self-esteem.

The LinkedIn algorithm has changed, and we have tips for how to use it to boost your engagement straight from the source itself.

Research by Macquarie University analyses if posting provocative comments on Twitter like Elon Musk can benefit startups.

Whether you have navigated the tech or invested in an agency, here are three common reasons why your Google Ads are not converting.

Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…