Marketing

Ahead of the release of her 1989 (Taylor's Version) album, Taylor Swift has sent her fans into a frenzy by making them solve puzzles on Google to unlock the vault.

Partnerships keep brands up to speed with changing consumer trends and a way for brands to combine their expertise to boost innovation.

The Federal Court has rejected a $650 million compensation claim against Mercedes-Benz for replacing its traditional dealership model with a fixed-price, direct-to-customer agency model.

LinkedIn has begun rolling out more generative AI content, this time for native posts. But we're left with a lot of questions.

Scammers constantly target unsuspecting buyers and sellers using PayID on online trading sites such as Facebook Marketplace and Gumtree.

With Australia Post raising its prices, Sendle has chosen an opportune moment to offer a cheaper alternative. And it is not shy about pointing out the differences.

Australia may have avoided an extra public holiday at the conclusion of the 2023 Women's World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there's still much for football fans and businesses to celebrate.

Instagram Subscriptions enables businesses to offer subscriber-only reels, stories, lives, posts, broadcast channels, badges and social channels to their most dedicated followers.

Jason Andrew puts together three ‘what-if’ scenarios to analyse whether Twitter (X) could end up being a profitable investment after all.

Food delivery platform DoorDash broke Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.

The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.

High drama and last-minute heroics have come to define the FIFA Women's World Cup, both on and off the pitch. Just ask Melbourne creative content agency Monster & Bear.