Marketing

One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.

Meta’s advertising library shows that many of scam URLs have been featured in advertisements on the platform. There’s no information about how many users were shown these advertisements or how they were targeted.

System failure is a 'natural risk' for the telecommunications sector. How come Optus wasn't prepared?

Australia's richest person Gina Rinehart has urged Meta founder Mark Zuckerberg to crack down on the "hundreds" of imitation scams on Facebook which use Rinehart's image and likeness.

Elle Woods was ahead of her time when she sent a video admissions essay for a spot in Harvard Law School, class of 2004. Twenty years later, it looks like traditional written CVs could be a thing of the past, as video-sharing platform TikTok rises as a new player in the job recruitment process.

The stripped-down packaging of products you’ll often see in supermarket shelves is reminiscent of the minimalist art that flourished in the 1960s. But what’s behind the move toward elegant but uncluttered packaging designs?

"Mailchimp had a friendly, nice-monkey vibe since it was founded in 2001. No VC equity, the two founders bootstrapped it all the way. Accounting software outfit Intuit paid US$12 billion for Mailchimp in 2021. Big number. Someone has to pay for it. You know how this goes: it’s you..." Ian Whitworth shares his tale.

Grow Sciences CEO Mike C, copped ire on LinkedIn after floating the idea of having job applicants pay a small fee to apply.

Contour Cube, an innovative Australian beauty product, has been featured in the annual Kardashian-Jenner holiday gift guide. 

Elon Musk's artificial intelligence startup xAI will be integrated into his social media platform X and also be available as a standalone app.

A gen Z TikTok video has fuelled the never-ending debate around the 9-5 work week, work-life balance, and working from home. 

Sam Bankman-Fried, the enigmatic, eccentric and empathy-challenged steward of crypto exchange FTX and sister fund Alameda Research is currently on trial for securities fraud.