Marketing

A negative first review can not only reduce initial sales but cause damage long-term too. So, what can you do if faced with poor reviews?

Brand storytelling is one way companies like Archie Rose have met the challenges of the COVID-19 pandemic.

How can you make sure your PR stunt or activation creates a memorable message for the right reasons, instead of becoming a whopper fail?

Aussie alternative social media startup Litt has raised $1.5 million through equity crowdfunding — and broken a few records along the way.

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

Twitter wasted no time at all muscling in on Clubhouse’s live chat room turf. And it’s got the one thing the social media newcomer hasn’t.

Here are four quick ideas to help you strengthen and diversify how your content is delivered in case Facebook (or anyone else) comes for you one day.

Though businesses are strongly advised to respond to negative online reviews, most of them don’t know how to.

Small business ombudsman Kate Carnell is calling for tougher regulations for the digital marketing industry, following a rise in complaints from SMEs.

We examine how Anna Ross of Kester Black has harnessed Instagram to grow a global audience, unpacking her influencer, content and campaign strategies.

A LinkedIn post is going gangbusters, as entrepreneurs, marketing experts and designers debate the design of one “genius” business card.

Is your dollar working as hard as it can be on Google Ads? With these tweaks, you can improve your results to generate more leads with the same budget.