Marketing

Thirsty Australians have purchased tens of thousands of Stanley Quencher mugs since their domestic launch in the back half of 2023, showcasing the power of social media hype -- and the importance of a savvy merchandising strategy.

A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.

From some epic fails to fortuitous successes, 2023 has seen its fair share of organisations dominating headlines. Here’s a rundown of what made news this year.

Each year, Advertising Standards marks the end of the calendar year with a list of the ads it received the most complaints about in the past 12 months. 

The Supermarket Swap app, which shows when and where better grocery choices are on sale, was launched in December 2021.

Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.

Of the 230 products analysed in two major supermarket chains, 90% displayed techniques specifically designed to target young children.

Spotify's data-driven campaign has returned, providing lessons for other brands hoping to delight fans with their own buying habits.

Marketers have found themselves caught between traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.

The Rolling Stones famously sang, “You can’t always get what you want” – and when it comes to businesses finding an agency that “gets them”, this often rings true. 

It’s that time of year when the marketing trend predictions for the next year -- 2024 -- start rolling in. Marketing expert Mia Fileman shares her top 12 picks for the upcoming year.

Yasmin Brisbane of QCamel, a passionate advocate for camels in Australian agriculture, is also one of the nominees for TikTok Business of the Year in the 2023 TikTok Awards.