This is a hard one. Lots of people say that you should use the 80:20 rule – that is, you will sell 20% of your range to 80% of your customer…
This is a hard one. Lots of people say that you should use the 80:20 rule – that is, you will sell 20% of your range to 80% of your customer…
Smartphone sales are on the rise in Australia but small businesses should not jump on the mobile advertising bandwagon just yet, advertising…
Following on from last week’s introduction to personal brand, let’s start with two words that everyone interested in building a personal bra…
Sound familiar? A ‘good’, maybe even ‘great’, salesperson is recruited and hits the ground running, kicking sales goals in the new role…
Assembling a “dream team” sales force is not as difficult as you may at first think. I’ve known of businesses reaching great heights through…
As we hurtle along at breakneck speed in the online world, the battle is well and truly on between Google and the new Yahoo and Microsoft me…
The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a rene…
The idea of “brand” as something that individuals should be thinking about for themselves probably first entered the broader consciousness v…
When I consider how I spend my time professionally, I find it is often devoted to demystifying two things: 1. What is ‘good’ selling? 2. T…
The short answer to this question is a resounding NO! Not unless you enjoy paying your lawyers to dispute unfair dismissal cases. A sale…
You need to find out who doesn’t get your logo, if it’s your target audience then you could be in a bit of trouble, but if it’s not that tha…
“The term sustainability is widely used to express the need to live in the present in ways that do not jeopardize the future.” This quot…
