Marketing

Virgin Blue has launched what CEO Brett Godrey claims is the airline sector’s first social media fare war. It is the most popular Austra…

Small and medium businesses in the US are now more likely to advertise online than in traditional media, shows a new study from the US. …

Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things, eg. “find me the Wikipedia pag…

You cannot fake real sales experience and sales wisdom. It is one of the professions that is the hardest to teach and train because without …

When Australian companies see tough times the first thing most chief executives do is to take to the marketing budget with an axe. As a …

The short answer is – go back to basics. Treat your company like a start-up business by getting hungry and enthusiastic and don’t think yest…

Ah… the old link buying debate – it never seems to go away. Before I answer the question, I’ll put a little context around the importa…

“In times of uncertainty, the best response is to stop ‘shouting’ and start a conversation. Now, what are you going to talk about?” – What’s…

Beleaguered digital media firm CommQuest has revealed that its white knight investor could pull out of a deal to recapitalise the company if…

Beleaguered digital media firm CommQuest’s attempts to restructure its business have received a setback, with investor Lazard Carnegie Wylie…

Before I talk about my topic for this week, I have a note for anyone who reads my blogs regularly – as of next week it will have a new name …

It may surprise you to discover that many sales managers learn how to be a manager on their own. According to the latest international s…