Marketing

Take a look at some of the brands spending big bucks to show their ads during this year's Super Bowl.

What does it take defeat a domain name squatter seeking $10,000 for a URL? According to entrepreneur Jessica Ruhfus, founder of Collabosaurus and No.2 Co, the answer is simple: $7, the help of Australia's domain name authority, and a little bit of know-how.

Melbourne-founded cryptocurrency gambling platform Stake.com is now naming sponsor for the storied Sauber outfit, which will go by Stake F1 Team through the 2024 and 2025 seasons.

Linktree's new chief product officer and artificial intelligence hires will help users make more money from their followers, the Australian scale-up says, as it fortifies its space between traditional social media and e-commerce giants.

Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy "MrBeast" Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the screen and into the home.

With the wedding season underway, social media content creators are now getting paid to film weddings on their phones.

Koh asked 1,127 Aussies about the cleaning habits in their households, with the brand finding most respondents feel they do more cleaning at home than they'd like to.

E-commerce leaders have challenged Australian SMEs to post an Instagram reel every day for 28 days, using the hashtag #bizreels2024.

Australian cleaning product and handwash company Thankyou has replaced its new hospital-grade disinfectant range after customers complained the product smelled of a foul odour similar to "cat wee" and "vomit".

Nearly 70% of small businesses drop their digital marketing provider within 12 months, and half report being upsold on services they don't need, according to first-of-its-kind research from the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) and the University of the Sunshine Coast.

Basic websites created through Google Business Profile will be turned off from March 1 2024, Google says, giving Australian small businesses a deadline to migrate to a new website provider.

Hismile debuted its Pistachio Papi toothpaste online last week, promising a dental care experience emulating the popular nut paste. A limited run of 10,000 units sold out in under 24 hours, Hismile founder and director Nik Mirkovic said, boasting numbers more familiar to cosmetics and streetwear retailers than toothpaste manufacturers.