Subscription economy: What is it, and how can BMW charge $20 a month for a heated steering wheel?
From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, there’s seemingly no place the subscription economy can’t go.
What not to do in marketing, from an award-winning marketing strategist
Mia Fileman is an award-winning marketing strategist, but everybody makes mistakes.
TikTok is connecting with Chinese servers, says Aussie cybersecurity company
Australians need assurances their data is safe, but Internet 2.0 CEO Robert Potter says TikTok has a history of not being clear about what it does.
Julie Bishop stars in comically long “employee induction video” featuring Hugh Jackman for mining company
The former minister for foreign affairs has leapt into her new role as a strategic advisor for a Perth-based mining company by starring in a very long “employee induction video”.
Qantas falls out of top five global ranking of the world’s best airlines
The Flying Kangaroo slipped from fourth to sixth place in the latest annual scorecard from AirlineRatings.com.
Frankly Speaking: It’s all in the name (or how to name a small business)
In the second instalment of her Frankly Speaking column, small business owner Chryssie Swarbrick recounts how she settled on the name of her cafe, Two Franks.
Businesses can no longer afford to stay silent on social issues
Businesses that choose to remain on the sidelines of current social issues should not be surprised to find themselves the targets of activism.
Linktree launches smartphone app, the latest update from Australia’s ‘link in bio’ unicorn
Australian 'link in bio' unicorn Linktree has revealed a fully-featured smartphone app, a development the company says will streamline the way users interact with the platform.
Is your ad actually working? Here’s how you can track brand recognition
In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea.
The Aussie teen behind the TikTok Minions suit meme
Mobs of unruly teens inspired by viral TikToks are attending showings of the new Despicable Me film, Minions: The Rise of Gru, dressed in suits. And Aussie Bill Hirst started it all.
The US says TikTok can’t be trusted with users’ data. Should Australians be worried?
The US Federal Communications Commission has written a strongly worded letter to the chief executives of Apple and Google, urging them to remove TikTok from their app stores.
With public trust plummeting, big business needs to do better
More than half the people surveyed worldwide said capitalism today does more harm than good, and no amount of PR or marketing spin looks set to shift that.
