“Shell-shocked”: Australian AI marketing firm Metigy has entered administation, losing 75 employees
Staff at Australian tech startup Metigy say they are "shell-shocked" by the news of its administration, a move which has impacted 75 employees and appeared to take industry onlookers by surprise.
Fake Hog’s Breath Cafe Instagram account confuses diners, draws new attention to small business protections online
A strange Instagram account posing as the Hog's Breath Cafe in Orange is now offline, but not after drawing social media's attention.
Labelling affects customer decisions. Here’s how to get it right
A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.
Meta is turning Instagram into a TikTok clone. What does this mean for small businesses?
From the look of the Instagram feed, to the suggested posts and all videos now becoming Reels, we’re at the point where many feel Instagram is a TikTok clone and no longer a photo-sharing app.
My biggest mistake: Andy Miller, co-founder of Heaps Normal
When Andy Miller, Ben Holdstock, Peter Brennan and Jordy Smith were in the early stages of founding their non-alcoholic beer business Heaps Normal, they received an email which could have derailed the entire business plan.
An interview with CelebJets founder Jack Sweeney: The teenager on Elon Musk’s bad side
What began as a homemade bot tracking Elon Musk quickly ballooned into @CelebJets, a tool monitoring the carbon footprint of celebrities.
Australian tech companies must build their brand identity to connect with people — or risk hindering their potential
Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.
Flight cancellations, layoffs and lost luggage: Yes Qantas, it really is a crisis
With Qantas buffeted by a storm of cancellations, lost luggage, call-centre delays, layoffs and outsourced jobs, the airline seems to be showing no signs of moving to a crisis footing.
‘Everyone knows about my TikTok’: Woman “fired” from new job for posting about her salary
A woman who took to TikTok to share the good news of her new high-paying tech job says she was fired for her pay transparency, raising important questions for Australian workplaces mulling over the same.
Marketing can help SMEs recruit and retain employees. Here’s how
By making the HR recruitment function more marketing centric, SMEs can clearly communicate the company’s mission, what the culture is like and attitudes to support systems.
Instagram “payment in chat” feature allows shoppers to buy via DM
Small businesses may soon be able to sell their products directly to shoppers via direct messages on Instagram, following the release of a new feature that has already been rolled out in the US.
Is ESG really making a difference? Why everyone in your organisation needs to be on the same page
ESG reporting has become an established cornerstone of corporate issue communication. But is it achieving its purpose and does it risk going the same way as previous sustainability initiatives?