Marketing

Here are 10 fame-driving marketing initiatives that AfterWork Ventures took its hat off to this year.

Twitter has banned links to social media competitors, including Australian aggregator startup Linktree. Co-founder and CEO Alex Zaccaria tells SmartCompany the move is unethical.

Through trial and error, Ovira founder Alice Williams and her team have found an overwhelmingly simple TikTok recipe that has led to global viral success. 

With 42 complaints, this year's most complained-about ad would have only landed in eighth place in last year's standings.

As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.

 SmartCompany looks back at some 2022 predictions made one year ago. What did we get right, and what did we get wrong?

Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.

Linktree has released its first-ever 'Link Back' end-of-year report, sharing insights on which brands received the most clicks via its widely used link-in-bio platform.

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. Campaigns work. Marketers in agencies and large corporations already use them to reach marketing objectives.

In challenging times, look for a return to long-term brand building, a focus on conscious consumers, and exciting developments in interactive billboards.

History has shown businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.

July co-founders Athan Didaskalou and Richard Li discuss the benefits and beauty of experiential retail — a field they expect to boom in the coming years.