Marketing

Over the past week, TikTok has been awash with a fresh crop of Hunger Games content. Amongst the deep dives and side character explorations is a recurring question from content creators: Why is the franchise trending again?

Ouai was launched seven years ago and has been available in Australia for five years, via an exclusive retail partnership with Sephora.

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

Here are five simple, practical ways to leverage your brand and create meaningful habits for competitive advantage against the bigger players.

Customers can create their acai bowls with more than 20 toppings including cut fruits, mulberries, cacao nibs, goji berries, chia seeds, slivered almonds, and buckinis.

Each year brands from around the world fork out thousands of dollars to pay to be included in what must be the world’s most valuable goodie bag, with the hope of having their products endorsed across the celebrities' social media channels.

OneVentures has apologised twice for its International Womens Day post the highlighted men in the VC firm. But is this enough?

Australian sustainable underwear brand Nala continues to be banned from advertising on some of the largest tech platforms in the world. It's had enough.

It’s easy to buy vapes or e-cigarettes online which are also being marketed as sexy, sleek, and environmentally friendly.

Australian swimwear brand Budgy Smuggler has seen huge sales growth after appearing in F1's Drive to Survive.

Cult drink bottle brand Frank Green will be serving up a healthy dose of nostalgia this week when it brings back a promotion that last year sent TikTok into a spin. 

Many business owners on a budget or who need more hours in a day have been utilising ChatGPT as a tool to help them write everything, enabling them to focus on other areas of their businesses.