Marketing

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

Social media giant Meta now allows Instagram users to share multiple website links on their profiles, promising small businesses and content creators new ways to promote their work, while challenging the business model of Australian 'link in bio' unicorn Linktree.

Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

Federal and state jurisdictions now preparing for an official ban on Chinese social media and video sharing app TikTok on government mobiles will have to contend with literally hundreds of thousands of private ‘BYOD’ devices enabled with ostensibly secure access to government systems.

Despite shelling out for naming rights, Stake.com branding is unlikely to take prime position on the Alfa Romeo F1 team's cars or uniforms in the next few days.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.

Anyone who has ever used TikTok knows the power of the platform. All it takes is one video to truly skyrocket a person's visibility on the platform, and ultimately their business.

Thought leadership involves sharing your wisdom, insights, and experience in order to inspire, educate and inform. It isn’t about selling. It’s about sharing. And it’s an effective way to build your profile.