Marketing

SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.

If you thought that in 2023 the idea of women CEOs approaching investors while pregnant wouldn’t inspire bias or be an issue, you’re sadly mistaken.

Meta says the proposed reforms to the Privacy Act are so extreme that it would consider charging users a subscription fee for its services.

Many businesses make it look easy. But is there really a secret marketing hack? Definitely not. Here's what businesses should be doing instead.

Content about the sorry state of renting in Australia is incredibly popular on the social media platform TikTok.

Consider this a friendly nudge — a call to action for every SME across every single industry — if the new 'super consumer' is not currently on your radar, you are leaving billions of dollars on the table.

Australian Made Week ambassador and tennis legend Ash Barty is calling on all Aussies to get involved during the week by buying genuine Aussie products bearing the green-and-gold kangaroo.

Australian entrepreneur Tara Simich has spent more than two years working with Mattel to create a limited edition Barbie range of her popular Mermade Hair styling appliances and accessories. 

Elon Musk has finally announced a new CEO for Twitter, sort of.

What are the three big yet common mistakes that businesses make? And more importantly, how do you avoid them?

Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.

SMEs can proactively weatherproof their businesses through strategic collaborations, community experiences and local government and council grants.