Marketing

You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.

Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

Despite shelling out for naming rights, Stake.com branding is unlikely to take prime position on the Alfa Romeo F1 team's cars or uniforms in the next few days.

Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.

A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.

Here are five simple, practical ways to leverage your brand and create meaningful habits for competitive advantage against the bigger players.

Start doing these simple things today and over the next year and watch the value stored in your brand overflow.

With 42 complaints, this year's most complained-about ad would have only landed in eighth place in last year's standings.

July co-founders Athan Didaskalou and Richard Li discuss the benefits and beauty of experiential retail — a field they expect to boom in the coming years.