Marketing

Australia's advertising watchdog has unveiled its list of most complained about ads in the first six months of the year, featuring Maltesers and spooky pets.

Aussie startup Citrus has locked in multi-billion dollar clients such as Coles and Ocado just 18 months after launching, eyeing off a $200 billion market.

Aussie chocolate retailer Darrell Lea has received a cease-and-desist after it released a near shot-for-shot remake of the 2000 classic Not Happy Jan ad.

Video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. So here's how to get started.

There’s one social network Koogal values above all others which fuels a whopping 70% of the business’ revenue and 80% of its social media traffic.

YouTube is scrambling to clean up its act as major brands suspend advertising on the platform following claims pedophiles were using the platform.

McDonald's has been chastised by the Ad Standards Board for cherry-picking what products it marketed in a children's game.

Global sportswear company Nike has found itself courting controversy for the second time in six months, resulting in a mass recall of Air Max 270 sneakers.

Australian small businesses selling hemp foods and products have been banned from advertising their products on Facebook and Instagram.

Three key considerations for amplifying a brand on a budget — for both a brand with a broad consumer base and a niche brand.

In total, more than 6,600 Australians mustered their anger into Ad Standards complaints in 2018, so we rounded up the 10 most offensive ads.

An advertisement depicting biblical figure Jesus as an organ donor has been banned by the advertising watchdog, with complainants labelling …