Australian advertisers have smashed their awards record at this year’s Cannes advertising festival, already winning 87 Lions with three…
Australian advertisers have smashed their awards record at this year’s Cannes advertising festival, already winning 87 Lions with three…
It isn’t very often an insurance company manages to win over the Australian advertising market, but AAMI has managed to do just this with …
Australian breakfast spread brand AussieMite is the latest brand to make a social media blunder when consumers united against its latest adv…
A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld …
TripAdvisor’s reliability has been called into question again after Accor’s general manager of communications in Sydney admitted to anonymou…
Liquor chain Cellarmaster Wines has paid an infringement notice of over $100,000 for its email marketing which breached the Spam Act, follow…
Another $1 billion acquisition could be on the cards for Facebook as it eyes Israeli start-up Waze, a mobile navigation app that would giv…
Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies …
We receive thousands of marketing messages every day, and it’s easy to make mistakes.
But by avoiding these seven common mistakes, your m…
Companies may be dedicating big bucks to their social media channels, but new research reveals consumers don’t really care. The 2013 Optu…
When is a rebrand not really a rebrand? Arguably, it’s when the process doesn’t actually alter your business’ name, as is the case …
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointer…
