There is no need to tack the word “brand” onto everything that moves.
When talking about recognition of a company or it’s logo, there is no need to say “brand recognition”, as if it were different to recognition of the company. It’s not.
When talking about a company name, there is no need to say “brand name”, as if it were different to the name of the company (or product or service). It’s not.
It’s redundant when used in this way, unless you think that brand is an add-on, something different that needs to be called out. I don’t and it isn’t.
See you next week.
ABOUT THE AUTHOR
SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.