Marketing

The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention.

Makayla Donovan, founder of the Brisbane-based bridal jewellery company, The Moissanite Company, turned a $10,000 investment into $7.25 million in just three years.

Unlike an email address scribbled on a Post-It note, a well-designed business card can convey a personal brand. And the mere act of handing over a card can build a bridge, ensuring that a meeting remains memorable.

As businesses contend with thin operating margins and consumer sentiment in the doldrums, 2024 may have brought fewer social media posts and staged PR releases than we've come to expect. Nevertheless, here are a few of the April Fool's stunts that caught our eye this year.

Tasmanian business leaders are celebrating the state's first official AFL team, saying benefits of the long-awaited project will go far beyond the playing field.

Toilet paper revolutionaries Who Gives A Crap and non-alcoholic brewery Heaps Normal have collaborated on a new limited-edition beer, with profits from each tin funding sanitation projects worldwide.

The average value of an online shopping basket fell in 2023, but spending is still clustered around the magic $100 'free shipping' mark, according to e-commerce data from Australia Post.

Almost nine years after launching, Australian clothing brand The Fable has sold more than 150,000 of its silk shirts and is turning over $4.5 million per year.

Bunnings has shown that customer service, product range, value-for-money pricing and generous returns policies are the key drivers of strong consumer trust in its brand.

The whole mess seems to have started on February 15, 2024, when Wendy’s released its fourth-quarter earnings and held a conference call with investors.

If you use social media, you’ve likely come across a post touting how a creator has made six or seven figures online with zero experience or investment, and minimal actual time invested.

Media diversity startup Missing Perspectives' video went viral on social media as it delivered cupcakes on International Women's Day to companies with glaring gender pay gaps.