The former Biggest Loser host and serial entrepreneur has continued to grow her brand over the past 12 months, including a partnership with Woolworths for a ready-to-cook meal range.

Michelle Bridges, whose business interests include activewear brands and her 12 Week Body Transformation program, generates an estimated $60 million a year from her efforts, according to Fairfax in 2015.

In 2017, Bridges told SmartCompany she believes the key to executing successful ideas is to have a personal investment from the outset.

She said this has been the key to her own success, because although she has a variety of business interests, they all feed into her personal interest in making Australians healthier.

“I think first and foremost, it’s got to be something that’s living inside of you — it’s got to be something you truly believe in,” she said.