37 Visual Domain

From simple website adverts to social media campaigns, video has emerged as the gold standard in modern marketing and Visual Domain is cashing in.

Founded by Renece Brewster and Daniel Goldstein in 2008, the digital marketing business started out putting together property reels for real estate agents, but has since branched out to a host of other industries, helping brands such as Kmart, Seek, Jetstar and NAB use video to connect with their customers.

Visual Domain’s revenue hit $8.7 million in 2017-18, a 109% increase over the $4.19 million the company saw in 2015-16, which is partly due to an expanding product range that utilises emerging mediums such as virtual reality and live streaming.

Brewster puts the success down to Visual Domain’s business model, which he explains focuses on making video creation accessible for clients.

“We have disrupted the video industry and debunked the perception that video is costly, time-consuming and difficult to produce,” he says.

It costs clients an average of $2,000 to have a video created, but Visual Domain has created a platform which streamlines the process, making it possible for the business to churn out more than 45,000 videos over the last decade.

Consistency has been an important point of focus for Brewster and Goldstein, who have worked to create systems that deliver clients good outcomes.

Before a shoot takes place, clients are provided with their crew’s bios and can rate their performance on an “Uber-style” feedback system.

A content management system has also been created to help clients book shoots, review edits and make changes before getting the final product.

What’s next? Brewster explains the nature of the industry is changing, with interactive video delivering double the conversions and a 14-fold increase in click-through rates.

“Video is truly disrupting the way brands market to their consumers and it’s so important that it’s accessible to anyone,” he says.