uSocial to “sell” Facebook followers – but SMEs warned not to buy

Firstly, Facebook already offers this type of service, but in a more organic way. If you have a business fan page, you can pay per member when you choose to promote your page. I fail to see why uSocial would offer this service.

Secondly, what is the quality of the user they are selling? How long will that user remain in the group before leaving? You buy 1,000 and are left with 300 after a couple of months…

I can see merit in wanting to get a large audience quickly. The organic process is subsequently supercharged when people see a large group. They won’t stay long if there is no value add however. uSocial should focus on providing a holistic service where they provide members and then ensure that their customers have interested and updated content to hold the user there.