Great article Alex.
I think this issue has also given rise to the buyer centric sites that are now popping up, like www.ExpertMagnet.com or www.servicehq.com.au.
Instead of searching for what you want, and getting back hundreds or thousands of supposedly ‘relevant’ results, you can just say what you need and have companies come back to you with tailored responses.
I can see these sites starting to pop up in many different markets.
ABOUT THE AUTHOR
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review's companies & markets editor, and a former BRW editor.
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