These results are not meaningful. Customer “satisfaction” doesn’t correlate with improved business performance, so most banks don’t act on any of this. Customer experience – yes. Advocacy (NPS) – maybe. But not satisfaction.
These results are not meaningful. Customer “satisfaction” doesn’t correlate with improved business performance, so most banks don’t act on any of this. Customer experience – yes. Advocacy (NPS) – maybe. But not satisfaction.
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