“Premium” branding helping small Australian producers stand out in China
There is no "magic" formula to cracking the Chinese export market, but Australian brands still stand to benefit by positioning their goods as "premium" quality, says a recent exhibitor at China's largest international export conference.
Shopping malls were born in the US, but China is reshaping their future
The Chinese are making creative use of excess mall space. New users are filling nonretail areas, such as indoor walkways and atriums that now house café tables, and more.
Retailers should harness AI, but be cautious
Even the most sceptical customers will find AI more palatable if they’re also reaping the benefits of these new technologies, writes ARA CEO Paul Zahra.
Taylor Swift’s friendship bracelets are good karma for local craft businesses
The Taylor Swift economy is a global powerhouse -- one that is now touching local craft shops as Swifties clamour to make friendship bracelets for the Australian leg of the Era's Tour
Tasmanian whisky distiller Waubs Harbour wins World Whiskies Award 10 months after launch
A Tassie distillery has won the best Small Batch gong at the industry's leading global awards, less than a year after launch.
“Genius storytelling”: Bunnings’ Bluey stunt hailed as inspired PR success
Corporate communication experts aren't exactly Bluey's core audience, but a new partnership between the Australian cartoon and hardware superstore Bunnings is earning rave reviews from senior copywriters and brand strategists.
Small suppliers invited to have their say on supermarket code of conduct
Angry shoppers will have a chance to have their say on supermarket prices and the effect it has on their household budgets as part of a new inquiry.
Vacuum powerhouse Godfreys enters administration after 93 years, closes 54 stores
Australian vacuum cleaner retailer Godfreys has called in the administrators, who plan to close 54 stores and cease the employment of more than 190 employees across the legacy brand.
Sara Lee rescued from administration, serving just desserts for 200 Australian workers
Beloved frozen dessert manufacturer Sara Lee has been rescued from administration, thanks to a buyout from a team with close family ties to the successful turnaround of Darrell Lea.
“Pretty tough for a while”: Retail spending dips over festive season
December is shaping up to be a softer month for official retail sales numbers after consumers jumped on discounted goods in November and budgets were dried up by high living costs.
“Shocked, amazed and excited”: Alya Skin products sell out in less than a month
More than 10,000 units of Alya Skin’s Miracle Moisture and The Calmer Serum were sold in just under a month.
Australia’s Moose Toys to bring MrBeast off YouTube and onto the toy shelf
Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy "MrBeast" Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the screen and into the home.