According to Shopify data released over the weekend, Australia made $4.97 billion in global sales for Black Friday — a 17% increase from the corresponding period in 2021.
Small businesses on the east coast are advising customers to get their orders in if they want to send Christmas gifts to friends and family in Western Australia.
The “last kilometre” of the grocery supply chain — from the store to your home — remains the most complicated in terms of logistics, as well as environmental and social costs.
The company is encouraging customers to delay their purchases until after the Black Friday sales period to “take a stand” against excessive consumption.
July co-founders Athan Didaskalou and Richard Li discuss the benefits and beauty of experiential retail — a field they expect to boom in the coming years.