Studies show that a majority of buying decisions are made by consumers while they’re shopping. So what better time for advertisers and retailers to get their message to grocery shoppers than when they’re strolling down the aisle?
According to Springwise, that’s precisely what they are able to do with new shopping trolley handles with a small built in digital screen produced by Modstream. Advertisers can then purchase the opportunity to zap their message straight in front of the eyeballs of shoppers, perhaps informing them of a 2 for the price of 1 bread in aisle three. Alternatively, a message can be piped to shopping carts across a whole store chain to get a more generic product message out.
Apparently the handles, which are currently being trialed in Home Depot stores in the US, can withstand rain and snow – not sure about vandalism though – and have a 5-year battery life.
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