Of all the disparities between large businesses and start-ups, marketing is perhaps the most visible. Most small firms can’t afford glossy TVCs, celebrity endorsements or large-scale branded events.
However, effectively marketing your start-up doesn’t have to break the bank. Today, Tammy May, founder of MyBudget, writes for StartupSmart on how authenticity, customer relationships and a bit of nous can help you punch above your weight.
Elsewhere today, mentor Marcia Griffin explains how to train a junior salesperson and business sustainability expert Richard Nicol outlines why start-ups should care about being green.
Oliver Milman, editor
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