Today on StartupSmart, we look at how you can utilise social media in a way that is a little more sophisticated than just a blunt sales tool.
As tech entrepreneur Ruslan Kogan explains, social media is a great way to interact with your customers, but they will be quickly turned off if you simply bombard them with marketing drivel.
Your business may not be part of the Arab Spring, but you can still mobilise people to act. Read Kogan’s tips to see how.
Elsewhere, mentor Deb Templar has some great advice on how to reach out to cautious consumers and eco consultant Richard Nicol outlines the importance of sustainability in a carbon-priced economy.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.