Increasingly, the Olympic Games is becoming a jamboree of business innovation as well as athletic endeavour.
Sponsors pay large amounts for epic advertising campaigns while attempting to grasp at a mushrooming social media community.
But it’s perhaps the activity around the edges that is most impressive. Businesses barred from mentioning the Olympics in their advertising have come up with several eye-catching campaigns, dubbed ‘ambush marketing.’
Today, we pick out five of the best to emerge during London 2012. Each should provide food for thought on how your start-up can cash in without falling foul of the brand police.
Elsewhere, lawyer Craig Yeung explains how to protect yourself with a supplier contract and we have news of a star-studded new venture capital fund for Australian start-ups.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.