Friday 10 February

If you are reading this and then go on to click on some of the below links, StartupSmart’s daily email campaign is hitting the mark for you.

But plenty of start-ups flounder when it comes to email marketing, especially when they have little else to say other than a discount offer.

At its best, email can be a low-cost, high-reach channel that can provide you with a rapid sales boost.

But how can you best harness this medium? Today, we have five top ways to get consumers engaging with your email campaign.

Elsewhere, Gillian Franklin has some advice on how female entrepreneurs can break into male-dominated industries and we have a round-up of the week’s best business content in Weekend Reads.

Finally, the StartupSmart Awards 2012 are open for entries. If you run one of Australia’s fastest growing or most innovative start-ups, these awards are for you. For more information, click here.