Dry July

In a recent interview with SmartCompany Plus, former Olympian Tyler Martin shares the highs, lows and learnings of starting out in an industry he had no experience in.

As we’ve seen in our Dry July series this month, the Australian liquor industry is anything but what we used to consider ‘the norm’.

Never get in the way of pregnant woman and her non-alcoholic beer. Especially one who co-owns a craft brewery.

Non-alcoholic superstore Sans Drinks has now merged with Craftzero, as the business looks to turnover a possible $15 million this financial year and reach a new demographic.

Odette Barry, owner of Odette & Co, explains the role of small business in supporting healthy attitudes towards workplace beers.

Non-alcoholic brand Monday Distillery is launching a crowdfunding campaign for its parent company, Higher State Brewing Co, to coincide with Dry July.

The global sale allowed Yes You Can Drinks to grow its brand awareness and “ability to trial”, especially considering it's a new product in a rapidly growing market.

Non-alcoholic beer makes up more than 1% of beer sales at the retail level, and industry observers expect that figure to hit 2% by 2025.

As demand for Monday Distillery's sugar-free, alcohol alternatives rises, the founders have had to adapt the business rapidly.

The Beechworth-based company closed its Birchal campaign at 10pm Thursday after accruing $1.5 million in support from 872 separate investors.

This could be the easiest Dry July yet, thanks to the boom in alcohol-free alternative drinks and the Aussie brands behind them.

Christina Delay and Alan Tse share the Altina Drinks story, and offer lessons in profit-for-purpose.