THE NEWS WRAP: Mining industry takes out pre-budget advertising campaign

The mining industry has taken out a pre-budget advertising campaign against the Gillard Government to strike out against potential tax rises in the resources sector.

The industry has launched national newspaper advertisements saying it has paid its fair share of tax and is not a bottomless pit for continual tax increases.

The declaration by the Minerals Council of Australia comes ahead of the May budget.

The resumption of the Minerals Council of Australia’s “Keep Mining Strong” campaign breaks the truce negotiated with miners by Prime Minister Julia Gillard in 2010.

Emirates recharges with new campaign

Emirates Airlines is rolling out a new international campaign designed to encourage travelers to think of the airline as part of the whole holiday experience.

According to the marketing message, Emirates is not just an airline but a global lifestyle brand, with travel part of the holiday, not a necessary irritation.

The campaign will significantly increase Emirates’ presence online, including a new Facebook channel, where the campaign first aired.

McDonald’s to let customers go behind the scenes

Fast food giant McDonald’s has revealed a series of initiatives designed to grant everyday Australians behind-the-scenes access to its restaurants and suppliers over the next few months.

Initiatives include inviting people to investigate its supply chain and restaurants, or go behind the counter to see how the food is prepared. Visits to supplier facilities will also be granted.

It’s hoped the move will dispel what it says are myths about the quality of its food.

Overnight

The Australian dollar has continued to rise following stronger than expected domestic jobs figures and because of a fall in the US currency.  

At 6.30am AEST, the Australian dollar was trading at 104.42 US cents, up from 103.91 cents yesterday afternoon.